Impactful, meaningful, and successful Marketing and Sales Plans are integral to developing plans to promote any business. This online course will be highly interactive and will delve into the principles of successful Marketing and Sales Plans and extend student learning through active participation in online discussion boards. Learning will be further applied through a group case to create a Marketing and Sales Plan for a senior living home. Case results will then be shared with other classmates to evaluate and critique against the principles learned and then built on for further success and learning. Personal branding and selling strategies will also be included. Through individual learning and group discussions, students will create videos for review by others as a means to develop both personal selling and presentation skills.
Contact: Faculty of Business
416.675.6622 ext. 4174
Courses may not be offered each semester. To verify whether this course is being offered this semester and the fees, please contact the Registrar's Office at 416-675-5000 or check the website http://humber.ca/search/ce/courses.html for further information.