Examine how marketing is practiced in Canadian business today. Explore the purpose of marketing, the environmental forces, how target customers are identified, and the process of market segmentation and positioning. The course will focus on explaining and exploring the elements of the marketing mix ? product, price, place and promotion. Please note that students who choose to take an online section of this course must write the final exam in person (either at the Humber North or Lakeshore campus, or (if located more than 100km from the campus) through an approved proctoring facility. Any costs associated with this are the sole responsibility of the student.
Contact: Faculty of Business
416.675.6622 ext. 4174
Courses may not be offered each semester. To verify whether this course is being offered this semester and the fees, please contact the Registrar's Office at 416-675-5000 or check the website http://humber.ca/search/ce/courses.html for further information.