This is the introductory business and marketing course. Students develop a solid understanding of the basic marketing concept and the marketing mix and then focus on learning and practicing the development and implementation of strategic marketing plans. Students will learn to relate the nature and dimension of marketing in Canada to their own knowledge, experience and prospective employment. This course provides the required base for more advanced marketing courses, and is a prerequisite for Marketing Research and for Marketing Management.
Contact: Faculty of Business
Courses may not be offered each semester. To verify whether this course is being offered this semester and the fees, please contact the Registrar's Office at 416-675-5000 or check the website http://humber.ca/search/ce/courses.html for further information.